Platform enabling product & QA teams to automate end-to-end testing on real devices and networks.

kapptivate

Role

First Product Designer → Product & Design Lead

Year

2023 – now

Team

kapptivate

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Context

Kapptivate is a B2B platform that allows companies to create and run automated tests on digital experiences (web, mobile, or USSD) to ensure consistent performance.

I joined as the first product designer when the platform had been operational for nearly a decade. Built primarily by developers, it had grown incrementally with features added without consistent design logic. While functionally robust, the interface had become dense, inconsistent, and challenging to navigate. The core challenge: modernizing a legacy system while maintaining continuity for established users.

The Redesign

I began with a comprehensive audit of the existing product and structural mapping to identify friction points and user interaction patterns across different user segments. I created a design system from scratch to establish consistency in typography, colors, components, and spacing.

Rather than a complete behind-closed-doors redesign, I implemented an incremental rollout strategy, releasing redesigned screens progressively to gather feedback and avoid overwhelming users. A significant milestone was the complete redesign of the main navigation that users had relied on for nearly a decade.

No-code & variables

One of the core ambitions of the redesign was making QA accessible to everyone, not just developers. The new test creation experience is built around a visual, step-by-step logic that requires no code to operate.

But accessibility doesn't mean sacrificing power. The real leverage lies in the variable and parameter system: teams can define dynamic values once and reuse them across hundreds of test scenarios, covering every edge case without duplicating effort. One test, infinite configurations.

This approach drastically reduces maintenance overhead while expanding test coverage, and opens the platform to product managers, ops teams, and QA analysts who previously had no way in.

Recording a web test via the browser extension

Running a test after selecting a browser

Integrating AI

The redesign wasn't just about visual consistency. It was about rethinking what the platform could do for its users. I led the UX conception of a new AI layer built directly into the testing workflow.

Test generationUsers describe what they want to test in plain language. AI generates the scenario automatically, no manual configuration needed.

Smart selector detectionInstead of requiring developers to identify DOM elements, the AI suggests the most reliable selectors, reducing test fragility over time.

Error message rewritingRaw technical error logs are rewritten into clear, actionable messages, readable by non-technical stakeholders.

Automatic descriptionsTests and steps are auto-documented, keeping the platform maintainable without extra effort from the team.

Beyond the product, AI reshaped how I work as a designer.

Figma MakeChatGPTClaude

Figma Make let me prototype interactions faster, turning static flows into testable experiences without waiting for dev resources. ChatGPT became my UX writing collaborator, iterating on microcopy and onboarding text in both French and English. Claude helped me move faster on technical components when needed.

Evolution

What started as a design mandate grew into something broader. As the product matured, so did my role.

Product roadmapShaping priorities alongside the CEO, deciding what gets built, when, and why.

Linear & specsWriting tickets, defining acceptance criteria, and maintaining the bridge between design intent and dev execution.

QA cyclesRunning quality reviews on shipped features, closing the loop between what was designed and what was built.

Dev handoffDriving end-to-end delivery: from design system tokens to production-ready components.

Design became one tool among many in building the product. Today my title is Product & Design Lead, and the work reflects it.

Outcome

The result is a lighter, clearer, and more accessible product, even for non-technical users. The new interface reduced onboarding time and strengthened product demonstrations. The redesign enabled new AI-powered features like automatic selector detection, supporting a no-code experience that expanded market reach, particularly in Europe.

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