Redesigning a powerful but complex platform to make it intuitive, modern, and accessible to non-technical users.
Context
Kapptivate is a B2B platform that allows companies to create and run automated tests on digital experiences — web, mobile, or USSD — to ensure consistent performance.
When I joined as the first product designer, the platform had already been live for almost a decade. Built by developers, it had evolved feature by feature, often without a unifying logic. While incredibly powerful, the interface had become dense, inconsistent, and hard to navigate — both for users and internal teams.
The challenge wasn’t just to redesign a product, but to bring clarity and usability to a complex legacy system, without disrupting the habits of long-time users.
The Redesign
I started by auditing the existing product and mapping its structure. This helped identify key friction points and understand how different user types interacted with the tool. I then built a full design system from scratch to introduce consistency across typography, colors, components, and spacing.
Instead of a complete overhaul behind closed doors, we chose an incremental approach — releasing redesigned screens progressively to avoid the tunnel effect and gather early feedback. This allowed us to move quickly, learn continuously, and avoid overwhelming users with a sudden change.
A major milestone was the complete redesign of the main navigation — something users had relied on for nearly 10 years. I shared more about that process in this article.
Outcome
The result is a lighter, clearer, and more accessible product — even for non-technical users. The new interface significantly reduced onboarding time for client teams and quickly became a strong argument during product demos.
The redesign also unlocked new AI-powered features, like automatic selector detection, making it possible to create tests with a full no-code experience. This shift helped Kapptivate expand beyond its original market and resonate with new audiences in Europe.
Today, the platform is not only more powerful — it’s also more coherent, approachable, and ready to scale.